Unanswered Questions for Marketing Success?
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by: adsonwheels
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Word Count: 601
Date: Fri, 8 Jul 2011 Time: 12:08 AM
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If you’re involved in marketing, then you know it’s always important to think outside of the box. Whether you’re launching a new marketing campaign or freshening up an old one, you can’t catch the attention of your target audience by sticking with the norm. We’re bombarded with ads, mailings, billboards, emails and more, every day, so we’re almost numb to advertisements. Therefore, advertisers have their work cut out for them. Shock and awe, intrigue and inform, those are the terms you want to consider when you’re brainstorming your next marketing campaign.
If you choose fleet graphics and mobile billboards as your method of advertising, you’re already guaranteed to shock and awe your audience! Not all fleet graphics are bright colors or massive graphics, but most of them are, and we know, as consumers ourselves, that those are typically the ones that catch our attention. However, there are ways to play with mobile billboards to enhance their performance beyond the typical success.
One traditional but clever marketing tool is to ask a question. If the question intrigues your audience, you’ve successfully grabbed their attention. If your fleet graphics don’t provide them with the answer, you’ve left them with a cliffhanger. We’re all familiar with the annoying, suspenseful feeling we’re left with after the season finale of our favorite TV show ends with a cliffhanger, so utilize that in your marketing campaign!
A natural home cleaning product company’s mobile billboard or fleet graphic could ask “Is your dish detergent causing those headaches?” If your target audience can relate to that question but is typically uninformed, your mobile billboard’s question could haunt their thoughts for days! And what do we all do when we need an answer to a question that’s been plaguing our thoughts? We Google it! Now, you want to make sure they search for the answer on your website, rather than Googling it and finding the answer on a competitor’s website, so on your mobile billboard and fleet graphics, DON’T FORGET to include your website URL and business name in large, noticeable writing.
A car dealership’s mobile billboard could ask “Did you get the best deal?” When shopping for vehicles, we all know how easy it is to get “ripped off,” and many of us spend months researching vehicles, consumer reports, carfax reports, vehix.com and so on before investing in a vehicle to make sure we get the best car for the best possible deal, and therefore, drive off with no regrets. However, many of us don’t take as much time to research the vehicle of our choice as much as we’d like to, or we wonder if we negotiated the best possible price. There’s nothing worse than learning you were ‘ripped off,’ so presenting your target audience with that haunting question will absolutely get their attention!
Think like your target consumer, but think outside of the box and ask marketing questions that will force your audience to visit your website for the answer.
About the Author
Ads On Wheels is one such company involved with digital printing and graphics printing installation. They provide fully customizable Fleet Graphics installation for any type of business. Their website has a link to their portfolio in which prospective clients can look at examples of digital and graphics printing installation to check what is possible!
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